There are very few truly introductory sites about why you should have a website, what it should be doing for your business, and the various options available including where to start.

Whether you are just thinking about having a website, in the process of creating one or, you are a veteran site owner, this is an educational site for everyone.

Since the average small business owner usually does not have the time to gain a thorough understanding of what it takes to get from "I need a company website" to "Visit our newly launched website", we aim to help remove some of the mystery.

That's what we're here for. No high-pressure sales pitches, no hidden agenda.

Over the years we've helped a hundreds of businesses with getting their message out on the Web. We see three broad levels of communication and involvement.

1) Web Presence By this, we mean that someone can at least find your organization on the web. It may be through a Facebook Page, Google Business Listing, an eBay or Etsy selling page. At least you're out there in a minimal fashion. The good thing about this is it's very low cost and low risk. It enables the business owners to gauge the level of interest internet users have in their products or services.

2) Web Identity This involves getting your own website under your own name. It involves starting to build the brand not just of the company but of your company's location on the Internet. It means getting a domain name and building a site that informs people about your organization.

3) Web Business This is the transformative step. It means actually starting to make the website an integral part of your business, not just a brochure for people to look at.

The analogy is the classic crawl-walk-run one.

   Web Presence is crawl, Web Identity is walk and Web Business is run.