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Web Identity

walkingWeb Identity deals with actually getting your name out on the web, not Facebook's or Google's. It's about building your brand, your face, your logo, your look your personality into something that your clients and customers can recognize. It's about staking out your Internet territory. It's about telling people why you're different and why they should deal with you. This is where most consultants mistakeningly start. In our crawl-walk-run analogy, it's the walk phase. Now you're starting to get somewhere.

Many of the free and low-cost options of the web presence listing can take on your web identiy: your domain name. Your domain name can be pointed at your Blogger blog, a Google site, or your Wordpress.com blog. Depending on where you registered your domain name, you may be able to point it to your Facebook page. Instructions will vary from one name registrar to another. 

What does this involve? Two parts: 1) you have to go to your domain registrar and ask them to announce to the world that your domain name resides at a given network address and 2) you have to tell the people that host your site that your site is going by another name. 

Once you have a domain name, you need to get a website at that address and an email. You may be used to using a free email service provider such as gmail, yahoo, outlook, or some other service. These don't communicate your identity. They communicate that you're using a free service. I was driving down the road the other day and saw a billboard that advertised a tree service with a Yahoo! email address. It looked amatuerish to me.

Sometimes your web hosting provider will also include email hosting. I don't recommend this, because if you decide to use a different web hosting company you'll have to change your email provider as well.

Here's some companies that will host your domain's email.

A Domain Name is a human-readable address on the web. Think cnn.com, craigslist.org, facebook.com. These are the names that organizations have on the web.

How do I buy a Domain Name?

You really don't. You rent them by the year. A typical contract is about 3-5 years and goes for about $10 - $15 per year.

Do I Need A Domain Name?

Technically, no. But it's a branding and corporate identity issue. This email address is being protected from spambots. You need JavaScript enabled to view it. doesn't communicate your brand as well as This email address is being protected from spambots. You need JavaScript enabled to view it.. In the first case, you're promoting Yahoo, in second, you're promoting your business.

Where Do I Get a Domain Name?